I discovered Amazon’s secret Hearth TV Stick...

Normally, whenever you consider an Amazon Fire TV Stick, you image a tool that plugs into your TV to entry varied streaming apps, watch free FAST channels, and even play video games from the cloud through Xbox or Amazon Luna. However what if I instructed you there’s an Amazon Hearth TV Stick designed for one thing aside from streaming?

That gadget exists and known as the Amazon Signage Stick. It seems identical to a daily Hearth TV Stick, however because the identify suggests, it is meant to show your TV into digital signage relatively than for watching Netflix or Prime Video.

The Amazon Signage Stick primarily targets companies relatively than on a regular basis shoppers, which retains it comparatively underneath the radar on Amazon. Nonetheless, should you’re into streaming units, I discover it fascinating how Amazon has tailored its well-liked Hearth TV Stick into a tool with a completely completely different goal — one which, like within the streaming world, goals to compete with acquainted opponents.

The Amazon Signage Stick is $100

It really works identical to a Hearth TV Stick, however is instantly built-in with completely different CMS suppliers

The Amazon Signage Stick capabilities very like a regular Hearth TV Stick, plugging instantly into your TV’s HDMI port and together with a wi-fi distant, energy cable, and energy adapter. Just like the Hearth TV Stick 4K Max, the Signage Stick incorporates a quad-core processor and Wi-Fi 6E. Nonetheless, in contrast to the Hearth TV Stick, which has a number of variations, the Signage Stick is obtainable in just one model and prices $100, which is $40 costlier than the Hearth TV Stick 4K Max.

What primarily units the Signage Stick aside from Amazon’s Hearth TV Sticks is its integration with varied CMS (Content material Administration System) suppliers. A CMS helps a enterprise create and handle digital content material, and Amazon advertises that the Signage Stick works seamlessly with over 25 completely different suppliers proper out of the field. A number of the supported platforms embrace ScreenCloud, AbleSign, NoviSign, Rise Imaginative and prescient, and Yodeck. A whole listing of CMS suppliers is obtainable on Amazon’s website.

When you can technically use a daily Hearth TV Keep on with a third-party app to show your TV into an indication, it appears Amazon is promoting the Signage Stick as a extra dependable {and professional} resolution. Amazon additionally affords an app particularly for the Signage Stick that permits you to arrange and monitor all of your related units. Moreover, the Signage Stick affords a safer system, together with a “safe boot loader, knowledge encryption, and common updates that hold signage secure and operating easily.”

Though it would not stream Netflix, I discover it fairly cool how Amazon has tailored its gadget for a completely completely different goal. To be clear, I’m not a small enterprise proprietor and have by no means used a CMS supplier myself, so I am unable to communicate to its precise efficiency. Nonetheless, it at present has a 4.2-star ranking on Amazon, which suggests it has been well-received by among the companies utilizing it.

The Signage Stick launched in December 2024, so it hasn’t been round for too lengthy. Though it’s at present solely obtainable within the US, the e-commerce large plans to roll it out to extra international locations in 2026 (through Cord Cutter News).

One of many Signage Stick’s opponents is BrightSign, an organization that produces digital signage gamers and software program. BrightSign was based by Anthony Wooden, the founder and CEO of Roku, however the corporations are solely separate.

In case you merely wish to watch TV reveals and flicks, Amazon’s Hearth TV Stick is unquestionably what you need. Nonetheless, should you’re a enterprise proprietor skilled with Hearth TV Sticks, Amazon’s Signage Stick could possibly be helpful to you.